How ContentApp Has Benefited My Career.
I have attended HRTech a total of seven times, and at the most recent conference, I had a new experience that I had missed out on the first six. I went to a booth to introduce myself to someone I was keen on working with, someone who had accepted my LinkedIn invite but left my messages on
I approached this person to introduce myself, and as soon as they saw my name badge they
The thing that changed between conference number six and seven was that I had started using ContentApp to brand myself professionally on social media.
When it comes to personal branding on social sites such as
But not when it comes to business content.
At work, most of us don’t generate content on a regular basis. The vast majority of us aren’t thought leaders or bloggers (I wasn’t, until now), so how does one go about professional branding without generating original content? How can one stay in front of their followers without the valuable content necessary to develop a brand? Simple- choose content that reflects your brand. For example, as previously mentioned, I am a big skier, but that’s pretty irrelevant for a LinkedIn post. However, I also am a firm believer in clean energy, so I occasionally share articles where the two collide, such as a recent post share about the economics of Vail’s wind power initiatives. I certainly couldn’t write that article, but by sharing it, I let my business audience know I care about clean energy initiatives. As a fringe benefit, for someone who posts a lot about the recruiting industry, I’m sure it is refreshing to my followers to know I’m not one dimensional.
When I post a skydiving photo on FB, people learn to know that’s what I’m all about outside of work. When I share the top five trends in recruitment marketing, similar result.
Every motivational speaker I’ve ever heard talks about how important it is to do the little things in life, the
ContentApp suggests articles to me via text on my predefined schedule and I read these articles before sharing to make sure they represent my professional brand. Suddenly, this
If after reading this you happen to see me at a conference in the near future, I hope you’ll walk up to me and say “I know who you are!”